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Virtual Market 4, or V-Ket 4 for short, is a Japanese expo that spans 36 separate worlds contained within the VRChat ecosystem. Its primary purpose is to sell virtual apparel and avatars, like if shopping for a new "skin" in Fortnite took place inside a sprawling virtual mall. Given the scale of the event, it's also drawn the attention from big brands to create an almost CES-like feel.

Sony's PlayStation 3 virtual world, Home, has 14 million registered users, and now the company is teaming with social games company, Codename, to produce social games within the virtual world.

Looking at the state of virtual worlds sans Second Life/World of Warcraft

Sports-themed virtual world for kids. Partnering with EB Brands to create real world sports gear with the FunGoPlay brand. Physical products linked to virtual word to track physical activity, etc.

virtual goods/ social games stats

whoa, hadn't consider this, we just jump to the entire interweb being a network of virtual reality worlds and experiences. I need a drink.

Tilt World partnered with non-profit WeForest -- points Tilt World players earn in the game help buy real seeds and trees to aid with reforestation efforts in Madagascar.

The Tamagotchi is a virtual pet that many of us are familiar with. It was wildly popular in the late 90's, and is still doing well in sales. What some of us may not be so familiar with is the tardigrade, a microscopic animal with eight legs that can stand extreme weather conditions and is the only animal known to have the ability to survive in the hard vacuum of space. Combine the two and you have a Tardigotchi- a sphere that houses a tardigrade that is fed via syringe. The Tardigotchi also features a virtual pet that displays emotion. Communicate with the Tardigotchi via e-mail or Facebook, and a lamp will engage to warm the little "water bear," as tardigrades are called. daily 7.30

Too soon?

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Read for the social games info, tagged for the stats on IMVU.

An overview of sites like Gaia Online and Habbo Hotel and how although they have abandoned the "virtual world" branding, they are still pulling in advertisers and revenue.